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This web page had the following on the web page, "For over 50 years, Viking Label and Packaging has been meeting the needs of our customers with superior quality, competitive pricing and quick turnaround times." We saw that the web page said " We specialize in the manufacturing of custom printed pressure-sensitive labels, inserts, printed film, specialty coupons and booklets." It also said " Whether your label project is large or small, we can accommodate your request with our Flexo Press or Digital Printer. 2013 Viking Label and Packaging, Inc." The header had label printing as the highest ranking optimized keyword. It is followed by custom label printing, pressure-sensitive labels, and printed inserts which isn't as ranked as highly as label printing. The next words vikinglabel.com uses is printed film. specialty coupons was included and could not be viewed by search engines.